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Giving Tuesday Video Guides

Short, practical guides from the Charitable channel. No sign-up, nothing to buy.

How to Plan a Giving Tuesday Campaign (2026 Timeline)

The week-by-week plan, from five weeks out to the follow-up. · 3:10

10 Giving Tuesday Ideas for Nonprofits (2026)

Campaign ideas you can run without a big team or a big budget. · 3:40

How To Make Your Website Ready For Giving Tuesday

The checks worth doing before your biggest traffic day of the year. · 3:58

Giving Tuesday vs Black Friday: Which Matters More?

Where a nonprofit should actually spend its attention in November. · 2:59

Your Giving Tuesday Timeline

What we recommend nonprofits do, week by week. Giving Tuesday 2026 is Tuesday 1 December. Watching this later? Start where you are and squeeze the steps together.

  1. 1
    5 weeks out Tue 27 Oct Next up

    Set your goal and line up a match

    Not "raise money" - a number, and what it pays for. Then ask a board member or local business for a match now, so every donor has a reason to give on the day.

    • Pick one goal
    • Name what it funds
    • Ask for a matching gift
    • Assign roles
  2. 2
    4 weeks out Tue 3 Nov

    Build your page and your assets

    Your donation page comes first. Give it a goal, a progress bar and a countdown to 1 December.

    • Build the page
    • Write the story
    • Make the graphics
    • Share a supporter kit
    • Tease it by email
  3. 3
    2 weeks out Tue 17 Nov

    Schedule and test

    Everything should be written and queued now, not on the day. Then make a real test gift on your phone, start to finish.

    • Schedule every email and post
    • Brief your team
    • Call your top donors
    • Test a gift on your phone
    • Finish website updates
  4. 4
    Thanksgiving week 24 - 30 Nov

    The final countdown

    Start the countdown. On Monday 30 November, send one short reminder: tomorrow is the day.

    • Announce the match
    • Finalise graphics
    • Day-before reminder (Mon 30 Nov)
  5. 5
    Giving Tuesday Tue 1 Dec

    Run the day

    Show up all day, and thank donors in real time, by name. People love to push a goal over the line.

    • Morning: launch with urgency
    • Midday: share your progress
    • Evening: last call
  6. 6
    The day after Wed 2 Dec

    Thank and follow up

    Say thank you again and show what the money did. Year-end giving runs to 31 December.

    • Thank again
    • Share the impact
    • Roll into year-end

Giving Tuesday 2025 raised $4.0 billion from 38.1 million people across more than 110 countries. Source: GivingTuesday Data Commons, 2025.

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Giving Tuesday Guides

Longer reads on the Charitable blog, free and without a sign-up.

Black Friday and Cyber Monday

Deals on the tools you just planned to use

Exclusive discounts for nonprofits on the plugins and services behind the steps above. Updated for 2026.

See the 2026 deals

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Your Go-To Nonprofit Resource Hub

We've carefully crafted these posts to provide you with expert advice, practical strategies, and helpful guides. Bookmark this collection to keep valuable insights at your fingertips - designed to support your mission and help you succeed faster and smarter.

The Ultimate Giving Tuesday Toolkit

The Ultimate Giving Tuesday Toolkit

This guide breaks down everything you need to do – before, during, and after Giving Tuesday – to make the most of this powerful day. These steps are based on real experience, so you can feel confident and ready to reach more supporters and raise more funds.

7 Psychological Triggers That Make Donation Forms Convert Better

7 Psychological Triggers That Make Donation Forms Convert Better

In this guide, we'll explore seven psychological triggers that can significantly boost your donation form's conversion rate. These insights come from analyzing thousands of successful nonprofit campaigns and are backed by behavioral science research.

10 Fundraising Reports Every Nonprofit Needs

10 Fundraising Reports Every Nonprofit Needs

These reports will provide invaluable insights into your organization's performance, helping you make data-driven decisions and optimize your fundraising strategies.

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Webinar: How Non-Profits Can Succeed Online For Giving Tuesday

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